Senior CRM Manager

About the role

M-KOPA is a company that creates financial inclusion for traditionally excluded communities. They are expanding their Product Growth team and seeking a Senior CRM Manager to drive conversion growth. This role offers real ownership and a fast track to pod leadership.

What you'll do

• Manage reactivation and upgrade campaigns in CleverTap.
• Collaborate with Growth Leads to understand pod performance.
• Run experiments with clear hypotheses and create playbooks.
• Optimize campaigns for Repeat Phones and Digital Lending pods.
• Analyze campaign ROI and payback period.

Requirements

• Experience in marketing with real campaign ownership.
• Judgment and decision-making skills.
• Appetite for pod leadership and CRM platforms.
• Fluency in CleverTap or similar platforms.
• Comfort with ambiguity and change.

Benefits

• Fully remote role with flexible working arrangements.
• Professional development programs and coaching.
• Family-friendly policies and well-being support.
• Career growth opportunities.