Head of Performance Marketing

About the role

D2B is seeking a Head of Performance Marketing to lead paid acquisition strategies for a high-growth e-commerce client with multi-million-pound monthly media investments. You'll drive scalable, profitable revenue across multiple international territories, focusing on Google Ads and Meta Ads. Reporting to the Chief Operating Officer (COO), you'll oversee a team and work with various departments.

What you'll do

• Develop and execute paid media strategies across Google Ads and Meta Ads.
• Create localized market plans for top-line revenue and profitability.
• Optimize multi-million-pound budgets for maximum return on ad spend.
• Lead creative testing and full-funnel conversion rate optimization.
• Align with CRM, Retention, and Marketplace teams for customer journey efficiency.

Requirements

• Manage large-scale paid acquisition budgets in e-commerce or DTC retail.
• Expert knowledge of Google Ads and Meta Ads.
• Experience in-housing accounts from external agencies.
• Strong understanding of contribution margin economics and attribution modeling.
• Proven people leadership and executive communication skills.

Benefits

• £1,500 per month salary (negotiable based on experience).
• UK business hours and public holidays off.
• Opportunity to lead a team and drive business growth.