Inbound Marketer

About the role

DotActiv is a retail software company that provides high-quality category management software and advisory services. They are looking for an Inbound Marketer to support their marketing efforts in the B2B retail software industry. As an Inbound Marketer, you will play a key role in driving customer acquisition and creating high-impact content.

What you'll do

• Create content using AI-assisted tools and internal knowledge
• Develop content strategies and create marketing assets
• Conduct interviews with subject matter experts for technical knowledge
• Track and analyse inbound marketing performance metrics
• Optimise SEO strategies for search engine ranking
• Repurpose and update existing content for better performance

Requirements

• 2+ years of B2B content marketing or inbound marketing experience
• Daily proficiency with AI tools for content creation
• Understanding of inbound marketing and SEO basics
• Excellent written English skills and attention to detail
• Team player with strong organisational and prioritisation skills
• Marketing or related degree preferred

Benefits

• Cost to Company: R17 000 - R22 000 per month
• Upskilling opportunities in various fields
• Transparent job grading system
• Developmental path for career growth