Marketing Automation Manager

About the role

Euromonitor International, a global leader in data analytics and market research, is seeking a Marketing Automation Manager to join their team in Cape Town, South Africa. This role is part of a larger effort to reimagine marketing and build an AI-powered growth engine. You will lead the rebuild of marketing automation, focusing on establishing the platform, workflows, and data standards.

What you'll do

• Rebuild marketing automation, focusing on Marketo platform, workflows, and data standards
• Partner with marketing technology leadership on the wider technology stack and agentic marketing strategy
• Manage Marketo-Salesforce integration, data quality, and attribution and reporting frameworks
• Develop and execute campaigns, nurture, segmentation, lead scoring, and trigger-based automation
• Manage and develop a direct report, and spot opportunities to embed AI and agentic workflows

Requirements

• 4+ years' experience in marketing automation or marketing operations
• Hands-on experience with platforms like Marketo, HubSpot, Eloqua, or Salesforce Marketing Cloud
• Proven experience rebuilding or overhauling a marketing automation function
• Team management experience or readiness to step into first-time people management
• Experience working with AI, in a professional role or personal projects
• B2B marketing experience, with comfort owning data quality and building cross-functional relationships

Benefits

• Flexible work time for a healthy work/life balance
• Competitive salary and benefits, including longer holidays and health insurance
• Opportunity to work with intelligent and fun colleagues in a constructive atmosphere
• International opportunities with a multinational workforce and 16 global offices