Product Marketing Lead

About the role

GoTyme ZA seeks a seasoned Product Marketing Lead to drive their product-led go-to-market strategy. You'll lead go-to-market execution for financial product verticals, including savings, lending, and crypto. This senior role requires cross-functional leadership and a focus on product positioning, messaging, and launch plans.

What you'll do

• Develop product positioning and messaging for various financial products.
• Create and execute go-to-market plans for product launches.
• Conduct market research to inform product strategies.
• Collaborate with cross-functional teams to ensure alignment.
• Create product marketing content for multiple channels.

Requirements

• 4+ years of marketing experience with 3+ years in product marketing.
• Experience in building positioning frameworks and executing go-to-market plans.
• Comfort working with multiple product categories.
• Strong product storytelling and GTM planning skills.
• Customer-centric approach with analytical skills.
• AI and data analytics proficiency.

Benefits

• Comprehensive group life cover and healthcare benefits.
• Retirement annuity and competitive salary.
• Performance bonuses, company shares, and wellness programs.
• EAP support and on-site amenities.